Remember when Snapple arrived on the scene with their quirky and unconventional style? In a world of colas, it was a refreshing twist on marketing, packaging, and style. Over the years, Snapple’s brand messaging had become diluted, so it needed a re-focus. My solution is a back-to-basics re-brand that demonstrates Snapple’s unpretentious values. Relax, it’s just a drink.
This project explores a brand identity re-design across logo systems, colour, typography, packaging, outdoor advertising, livery, signage, and brand behaviour in general.
Brand Identity, Environmental, Integrated Branding, Packaging, Print Design
beverage, drink, logos, pattern, retro, Snapple, systems, type