Proposed brand identity update for IVIakerBot.
Initial steps involved strategy and brand analysis. From there, we examined the IVIakerBot main logo and created a series of slight evolutions, unifying the typography around specific shapes, balancing the weights of the mark as a whole and improving legibility.
Beyond the wordmark, we expanded the identity system to include a seal, in appropriate colour variations, and experimented with similar badges for sectors of the community. We created a system of icons to be used on print and in software interfaces, based on consistent line weights and our colour system.
To complement the main typographic logo, we created a robot mascot to serve as an abbreviated icon. Rendered in a variety of colour depths, we expanded this to include explorations into illustration styles and the use of robots as a general theme.
We leveraged patterns as part of the brand visual style, experimenting with pixels, stripes, tools and gadgets, organic shapes, bot faces, and other faux-3d elements. Putting the pieces together, we proposed a visual style document layouts, including illustration recommendations and templates.
In addition to this, we explored the identity for the flagship product, The RepIicator II, updating the word mark and experimenting with new concepts for packaging.
Work performed as part of the internal design team at IVIakerBot.
Brand Identity, Digital Design, Integrated Branding, Packaging, Print Design
3D printing, Brooklyn, identity, logo, robots, type