http://www.strshp.com Graphic Design and Brand Development from Prescott Perez-Fox Thu, 10 Nov 2011 20:10:10 +0000 http://backend.userland.com/rss092 en For the Underground Shakespeare Company’s performance of Titus Andronicus, Director Kate Davis requested a poster and graphic logo to reflect the production’s Neo Victorian and Steampunk styling. Also, it needed to be bloody. Very bloody. This was a fun project, allowing me to dust off the Photoshop skills and work with layer effects, textures, 3D [...]]]> http://www.strshp.com/titus-andronicus/ Writer, Lecturer, and Medievalist Dana Cushing needed an identity for her business, Antimony Media. After working with Ms. Cushing to develop a brand strategy, I set out researching imagery and symbolism of her subject — medieval art and culture, especially of the Crusades and 12th Century. The challenge here was creating a modern brand identity [...]]]> http://www.strshp.com/antimony-media/ Drexel’s Performing Arts Department needed to create a full-colour brochure and calendar to promote the events of the upcoming academic year. The goal was to highlight the offerings of all groups within the disciplines of dance, music, and theatre. The brochure serves double-duty as a recruiting and awareness tool for students and as an advertisement [...]]]> http://www.strshp.com/drexel-university-performing-arts/ The Armory Show is a huge international festival of modern and contemporary art, where galleries and art dealers come to see, to discuss, and to deal. The Armory Show needed a unifying identity for this years show that is simple, easy to recognise, and versatile enough to be featured across many different media. The resulting [...]]]> http://www.strshp.com/armory-show/ What would happen if you took a quintessentially British department store, and exported it to New York? Marks & Spencer New York City is the result of research into cultural identities, national imagery and iconography, and retail fashion. This project manifested as three alternate concepts, each with a different approach to brand personality, audience, and [...]]]> http://www.strshp.com/marks-spencer-new-york-city/ Remember when Snapple arrived on the scene with their quirky and unconventional style? In a world of colas, it was a refreshing twist on marketing, packaging, and style. Over the years, Snapple’s brand messaging had become diluted, so it needed a re-focus. My solution is a back-to-basics re-brand that demonstrates Snapple’s unpretentious values. Relax, it’s [...]]]> http://www.strshp.com/snapple/ Boutique hot sauce brand Joaquin’s needed an identity and packaging to highlight their traditional-yet-modern duality. The typography and packaging reference the Spanish and French colonial traditions in Southern cuisine. Since Joaquin’s uses ingredients and recipes from the American South and West, I sought to make subtle affiliations with those regions, and break the trends of [...]]]> http://www.strshp.com/joaquins/ Startup software company Intelligent Editing needed a brand identity that speaks to their audience of busy accountants, publishers, educators, and business professionals. Based on primary colours and simple geometric shapes, the identity reflects the brand’s personality traits as easy-to-use but capable of great things. The resulting identity was implemented on the website, packaging, stationery, advertising, [...]]]> http://www.strshp.com/intelligent-editing/ Lis Hubert of Hubert Experience Design desired a logo to better represent her consulting business. We created something distinct, bold, and playful, while referencing her existing logo.]]> http://www.strshp.com/hubert-experience-design/ These Diggnation Wine bottles were designed and produced for a special live recording of popular web show Diggnation. The hosts of the show, pictured on labels, are avid beer drinkers, but had been demonstrating a growing interest for wine on the show. And so the cheeky effort was born.]]> http://www.strshp.com/diggnation-wine/ GeekBrief was a popular video podcast that delivered “shiny, happy tech news.” With a large following and high production value, the show had a lot going for it, but the existing identity didn’t reflect the nature and values of the hosts or the tech industry. Working with host and producer Cali Lewis, I created a [...]]]> http://www.strshp.com/geekbrief/ While famous for many things, London lacks a unifying, cohesive identity where all sectors can co-exist. The London identity seeks to bring together the previously branded elements of transport, tourism, government, the Olympics, and other public programmes. “A Rectangle?” you’re probably saying. Yes, you’re right. But like many large-scale branding schemes, the strength of the [...]]]> http://www.strshp.com/london/ PLTMD aims to be an online music outlet where artists can be heard by music professionals and help self-promote and cross-promote. The bold type and headphones icon represent the retro and homemade nature of demo tapes, an enduring icon of the upstart musician. The logo lends itself to screen printing and apparel design, which will [...]]]> http://www.strshp.com/please-listen-to-my-demo/ Open Communities are diversity consultants dedicated to creating diverse, strong, competitive environments for municipalities, corporations, faith groups, and other organisations. In creating the brand identity for Open Communities I utilised four basic colours to represent the four core values. The main logo is a symbol of four interlocking hands forming a ring. This is a [...]]]> http://www.strshp.com/open-communities/ Synergy Showroom is a fashion importer and showroom based in New York City. They needed a versatile logo to reflect the luxury clientele and the sleek, minimal aesthetic of the hi-end fashion industry. The result is a simple one-colour logo that could easily be translated across many different media. The business cards make use of [...]]]> http://www.strshp.com/synergy-showroom/ Vigne facilitates wine & food travel by connecting people to local sources, and enabling authentic experiences. With a focus on local producers, personal interactions, and knowledge resources, Vigne needed a brand identity to accurately represent them, and to differentiate them from other tour and travel brands. This project included brand concept and strategy, logo and [...]]]> http://www.strshp.com/vigne/ Jersey Vintage is a concept T-shirt and apparel company built around New Jersey-themed designs. Cheek and humor are at the core of this brand. Images courtesy of Threadless.]]> http://www.strshp.com/jersey-vintage/ Shakedown is an iPhone application that alerts your friends whenever you’re on line at New York City’s Shake Shack. Since the wait at Shake Shack is famously long, Shakedown allows you to give friends get an accurate view of how long the line is, and whether they can join you for a burger.]]> http://www.strshp.com/shakedown/ Website interface and graphics for Multaq, a drug to treat Atrial Fibrillation. For site pre-launch, we created an animated mini-site, in addition to the layout and graphics for the main site. This website is built with a multidisciplinary team including developers, Flash animators, UX experts, copywriters, and pharmaceutical compliance advisors. Work performed in the employ [...]]]> http://www.strshp.com/multaq-website/