Writer, Lecturer, and Medievalist Dana Cushing needed an identity for her business, Antimony Media. After working with Ms. Cushing to develop a brand strategy, I set out researching imagery and symbolism of her subject — medieval art and culture, especially of the Crusades and 12th Century.
The challenge here was creating a modern brand identity that references the old, without mocking it. The last thing the client wanted was a pastiche of the Middle Ages or something that looks like a publisher of Tolkien fan fiction. The resulting identity is taken from a cathedral’s arch, simultaneously serving as an A letterform. The typography for “Antimony Media” is custom-built, using the same curves as the arch itself. Neutra Text is the brand’s main typeface, also seen on the stationery.
To accompany the logo and wordmark, I created a brand pattern — a sort of modern tapestry — which brings in symbols and elements of medieval history, culture, religion, and military.
A basic stationery system and brand style guide were produced. The stationery system is printed in two colours, using gold metallic ink and blue, on several different paper stocks.
Brand Identity, Print Design
branding, business cards, letterhead, logo, pattern, stationery